Muse & Craft
Last updated: December 3, 2025
Muse & Craft (“we,” “our,” or “us”) operates the website https://museandcraft.com.mx/ (the “Site”). We are committed to protecting your privacy, providing transparency about how your data is used, and complying with applicable privacy laws.
This Privacy Policy explains how we collect, use, store, share, and protect your personal information when you visit our website, purchase our products, sign up for our newsletter, or communicate with us.
By using our Site, you agree to the practices described in this policy.
1. Who We Are
Muse & Craft is operated by:
Business Owner: Laura Fernanda Virgen
Location: Aguascalientes, Mexico
Business Type: Individual (Sole Proprietor)
Contact Email: museandcraftstore@gmail.com
If you have any questions about this policy or wish to make a data request, you can contact us using the information above.
2. Information We Collect
We collect information in three main ways: information you provide, information collected automatically, and information from third parties.
a. Information You Provide Directly
When you place an order, contact us, or subscribe to our newsletter, we may collect:
- Full name
- Email address
- Billing address
- Shipping address
- Purchase and order history
- Preferences such as favorites or saved items
- Messages you send via contact forms or email
b. Information Collected Automatically
When you visit our Site, certain data is collected automatically through cookies and tracking tools, including:
- IP address
- Country, region, and approximate location
- Browser type and version
- Device type and operating system
- Pages visited and time spent on site
- Referral sources (how you found our site)
This data helps us understand how people use our Site and improve performance and user experience.
c. Payment Information
We do not store your payment information.
All payments are handled securely by third-party payment processors such as PayPal and Mercado Pago. We do not receive or store credit card numbers or banking details.
3. How We Use Your Information
We use personal data for the following purposes:
- To process orders and deliver products
- To provide customer support and respond to messages
- To send newsletters, updates, and promotions (if you opt in)
- To improve our website and services
- To measure traffic and user behavior
- To comply with legal obligations
- To prevent fraud and misuse of our services
We only collect data necessary for legitimate business purposes.
4. Email Marketing & Newsletters
If you subscribe to our newsletter, we may send you:
- Announcements
- Promotions
- Product updates
We use Mailchimp to manage email subscriptions.
You can unsubscribe at any time using the link in our emails.
We do not sell or rent email addresses.
Your consent is always required before you are added to our mailing list.
5. Cookies & Tracking Technologies
We use cookies and similar technologies for:
- Essential website functionality
- Analytics and performance improvement
- Marketing and advertising (via Meta Pixel)
Cookies allow us to remember preferences, analyze usage, and tailor content and promotions.
You may:
- Accept cookies
- Reject cookies
- Adjust preferences in your browser settings
We plan to implement a cookie consent banner.
6. Third-Party Services
We share limited data with service providers necessary to operate the business:
- Email marketing: Mailchimp
- Payments: PayPal, Mercado Pago
- Analytics: Google Analytics, Meta Pixel
- Order fulfillment: Printify
- Hosting & platform: WordPress
- Internal storage: Google Drive (administrative use only)
Each service has its own privacy policy and compliance obligations.
7. Data Storage & Security
We take reasonable technical and organizational measures to protect your data.
Security practices include:
- SSL encryption
- Secure payment gateways
- Limited access to personal data
- Private access to internal systems
- Regular backups
If a data breach occurs, we will notify affected users as required by law.
8. International Data Transfers
Because we use international service providers, your data may be processed in countries outside your own, including the United States and elsewhere.
We take steps to ensure data transfers follow legal standards, including GDPR safeguards when applicable.
9. Your Legal Rights
Your rights depend on where you live.
EU & EEA (GDPR Rights)
If you are located in the European Union, you have the right to:
- Access your data
- Request corrections
- Request deletion
- Restrict processing
- Request data portability
- Object to processing
- Withdraw consent at any time
We process GDPR requests via email.
California Residents (CCPA / CPRA Rights)
You may request:
- What personal data we collect
- Why we collect it
- Whether we share or sell data (we do not sell)
- Access or deletion of your data
- Correction of inaccurate information
- Opt out of sharing for advertising purposes
You may submit requests by email.
Mexico (LFPDPPP Rights)
You may exercise your rights to:
- Access
- Rectify
- Cancel
- Oppose (ARCO rights)
Requests must be sent by email.
10. Data Requests
All privacy requests should be sent to:
Please include:
- Your full name
- Email used for purchase or newsletter
- Clear description of your request
We respond within 30 days.
11. Children’s Privacy
This site is not intended for children under age 16.
We do not knowingly collect personal data from minors.
If a parent believes we collected data unintentionally, we will delete it upon request.
12. Changes to This Policy
We may update this Privacy Policy at any time.
Changes will be posted on this page with a new “Last updated” date.
13. GDPR Representative Notice
We operate outside the European Union and do not currently appoint a GDPR representative.
We comply with GDPR requirements and respond to GDPR requests directly via email.
14. Contact
If you have any questions, requests, or concerns: